Everything Else

The following examples are only sample selections of my work as a professional communicator, brand manager, and copywriter:

Narrative Writing & Design

Email Campaign Copywriting

Hansen Belyea as Senior Brand Strategy & Copywriter

From March December 2024, I managed the Hansen Belyea digital campaign program and delivered 22 newsletters to our contact list of clients and supporters. Within that time, we’ve boosted our newsletter open rate by 31.4% and our click rate has increased from 3.2% to 5.5%. In 2022-2023, our newsletter had an 11.14% click-per-unique-open rate, but through strategic content adjustments and data-driven insights, we’ve increased that to 15.6%, a 40.04% improvement in engagement.

One for the World as Director of Communications

Giving Tuesday Email Appeal, One for the World, November 2023

Creative Strategy

UMC, 2024 Holiday Mini-Website, Hansen Belyea - The client wanted an inclusive, non-denominational winter holiday website to showcase their people-centered holiday video and philanthropic campaign, highlighting their values and culture to clients. My role was in initial design conceptualization which was then handed off to our Creative Director and lead designer for implementation.

UMC, 2024 Holiday Video, Hansen Belyea - To accompany the mini-website, I developed the initial concept as inspired by social media trends and provided creative direction in collaboration with the client and team.

Social Media Copywriting

AllWheek Instagram

One for the World Instagram (September 2021 - March 2024)

One for the World LinkedIn (September 2021 - March 2024)

Hansen Belyea LinkedIn (March 2024 - Current)

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